Last week we exhibited at the 25th Beijing International Book Fair (BIBF) – a first for Austin Macauley. The main aim of our trip to China was to research the market and potentially open new doors for authors. This year’s fair, bigger than ever, is also devoted to food, drink and travel. The eight halls (totalling 97,700 square meters) host more than 2,500 publishers from around 93 countries. For the first time, U.K. companies form the biggest overseas contingent, taking more floor space than Japanese or Korean companies, which usually has a huge presence at BIBF. International publishing director, Jade Robertson explained that the purpose of Austin Macauley’s visit was to learn more about the Chinese market and tailor their services to what the Chinese consumers really need. Jade was accompanied by Brand and Marketing Associate, Kathryn Brisebois who was keen to outline that "This fair offers not just opportunities to meet potential business partners from China, but also the chance to meet and network with various companies from the region and beyond." Exciting times are ahead for the Austin Macauley team. To find out more about Austin Macauley’s involvement in the Beijing International Book Fair click here for our news feature in the  Global Times and for our Publisher’s Weekly news feature click here. Here’s to another successful event for Austin Macauley!