The Art of Sales

I consider the art of sales to be a chess game well-thought, strategically planned and played carefully. One needs to know the rules of the game and the ethics. It is not only a matter of how well you know the game or play it but also a matter of human psychology, soul, character (which includes the elements of patience), fear, insights, instincts and correct observation without being hasty or careless which will help you prevail. It is a matter of how we behave when we are under pressure, when we are surprised and when we realise that we are not going to win. Can we control our nerves? Can we take it easy? Can we look for a different plan and adapt quickly when things go wrong? This is an art and it is more important than the knowledge. It comes with experience. The more you play, the more you are in control. The Art of Sales is based on exactly the same thinking. Play safely.

The Battered Generation

Physical punishment at schools in Iran continued until being banned by the Ministry of Education in September 1960.

The author spent four years at “Safa” school in the north area of Tehran, in Iran from 1953 to 1957. In this book he recalls the social and educational conditions of those years, the morale and status of students and the teachers’ way of thinking. He also discusses the prevailing culture of physical punishments and the hardships the students endured along with their entertainments, recreations and access to academic facilities. He wants to show what devastating effects beatings and physical punishments have on children and what irreparable and lasting impacts they leave on the soul of children in the form of anxiety, panic and permanent fear.

The pain of being beaten and punished was not just for the students, but the ones who did it also suffered from the memory of their actions in the course of time. Some regretted their mistakes and oppressions. There were some teachers among them who were sensitive by nature and were aware that physical punishment was not right. However, the social structure of that time required the beatings.

The Benign Aristocrats

The years 1951 to 1964 were years of undeniable prosperity and progress. They were the years in which Conservative Governments decided not to dismantle Labour’s National Health Service and Welfare State, and for this they must be given a certain amount of credit. The four prime ministers concerned were all from an aristocratic background, but they had learned very quickly that times had changed and that they had to change with them. The result was that these years (and the periods of Labour rule before and after) saw possibly the best governance that Britain has ever experienced. This book, written from an uncompromising Socialist and working-class background, gives a great deal of credit to “the benign aristocrats”, but does not minimise their failures, in particular the Suez affair of 1956.

The Best of Health

60 years ago, being a medical student entailed some hair-raising encounters in the course of training like giving a general anaesthetic without help or instruction, simply because you were the only help available; or assisting in emergency surgery when there was nobody else available.

Distinguished doctors thronged the corridors of Edinburgh Royal Infirmary. Long after the war there was still a vivid memory of Burma and Libya.

Find out why an elderly theatre orderly hinted darkly at “a doctor who got to Dunkirk four days ahead of the field hospital team”. Get a new slant on the Penicillin story and read why the old NHS system in Edinburgh avoided “bed blockers”.

Here is an account of the almost explosive expansion of hospital medicine into ICUs – cardiac arrest teams, coronary care units, positive pressure ventilation, renal dialysis, etc. It was a time of medical progress and high morale.

The Best Start for Positive Parenting

This book presents a unique framework and literature for parenting philosophy: clinical psychology practice.

Parents/guardians need to secure resources, articulate a vision of what childhood should be about in anticipation to provide best possible care for a child.

One of the major things missing in the psychology of parenting has been a comprehensive, fundamental parental framework guide, pre-requisite parental academic foundation. Lack of introducing a preliminary parental educational guide has left the gap for parental vulnerability; no guide on what to expect, no clear direction on where to go for parenting help.

The Best Start for Positive Parenting: Clinical Psychology is for parents, anticipating parents, students (Junior and senior circle and college), students studying clinical psychology, students in medical and care, schools, colleges and all works of life.

This book is an intervention guide that mirrors responsibility for all issues relating to a framework for parenting philosophy: knowing the child, establishing mutual respect and a line of open communication.

The Bitterest PLC To Swallow

If you’ve ever worked in a pub, currently work in one, or simply have an interest in the history and evolution of pubs, Neil’s book is a must-read. In this insightful and entertaining memoir, Neil shares his experiences and observations about working in local estate pubs during a time when they were the heart and soul of their respective communities.

Through humorous anecdotes and blunt opinions, Neil highlights the many challenges faced by pub owners and workers in the modern era. From policies that leave him screaming to people who make him swear, Neil pulls no punches in his assessment of the pub industry.

The book also explores the transformation of local estate pubs into modern-day branded establishments, such as curry houses and convenience stores. Neil’s revelations are sure to surprise and shock readers, and may even cause them to question the value and quality of the food and drink they pay for in these establishments.

But it’s not all doom and gloom. Neil takes readers on a trip down memory lane, revisiting the fun pubs of the 80s before they became bitter PLCs. Through Neil’s vivid storytelling, readers will laugh, cringe, and even taste the history of these once-beloved establishments.

In the end, Neil offers his take on what happened to pubs and what they have become. This book is a must-read for anyone interested in the history and evolution of pubs, and may just make you think twice about where you choose to spend your hard-earned wages.

The Blue Mist

The science of human factors is often overlooked, yet it is pivotal in the pursuit of safety. Understanding what makes us tick, our behaviours and how we interact with others, and the ability to visualise potential threats and errors has many advantages. Such as developing better interpersonal and communication skills, which can assist in growing your leadership or team working skills. The ability to see threats and errors can improve safety, reduce costs, and increase productivity.

The Blue Mist is a personal guidebook on human factors; through the author’s experiences and research, the reader can explore and learn the basic human factor concepts. Extensive research in well-known disasters such as the Ladbrook Grove rail disaster, The Costa Concordia Grounding, and the Irish Coast Guard helicopter accident, together with the author’s accounts of incidents and accidents, combine to give an informative and fascinating insight.

The field of human factors developed by the aviation industry is becoming recognised as a critical element in many other sectors. Adopted as a safety element in the shipping, rail, and medical sectors, it has increased safety and reduced accidents. This book assists both novice and experienced human factor advocates and is an excellent tool in exploring the human factor concepts and values.

The Book to Get Your Family Together

The Book to Get Your Family Together is about regularly taking some time out, a few times a week, switching off the tech and having a family conversation.

In today’s virtual world, we spend more time behind screens – bring your family back together with a conversation!

This book is a guide to help you do just that, get your family together and give it a go!

The Boot Room

For many years, the football transfer window has been a dominant topic in news columns, with fans increasingly glued to social media for updates on their clubs. The Boot Room delves into the intricacies of the transfer window, tracing its evolution from its inception to its current form, shaped by data-led scouting.

Author Andrew Judge engages with a diverse range of football insiders, from finance experts discussing the state of football finances to Sky Sports reporters on the front lines during deadline day. He takes readers inside the boardroom with a club secretary on Transfer Deadline Day and into the physio’s room, where medical teams race against time to complete player medicals with millions at stake.

The book also examines the impact of data-led scouting on Youth Academies, featuring insights from one of England’s highly regarded Youth Coaches. In an era of growing fake news in football, Judge explores the challenges fans face in distinguishing fact from fiction in transfer news, which captivates the football world for a few months each year.

Through conversations with scouts, fans, and analysts, The Boot Room reveals the transfer window’s significance and the profound effect fake rumours can have on football players themselves.

The Boy Who Refused to Die

On 17 December 2007, 13-year-old Alby Dobinson left his home to make his daily journey to school. Later that day, during his return journey, something happened that would change his life forever.

This story charts the remarkable journey undertaken by Alby and those closest to him. Life is always a mixture of good times and bad, laughter and sadness, and Alby’s story reflects this rainbow of human emotion, from suffering to euphoria.

As a biography, written in the style of a novel, this book details years of rehabilitation as family members recount their own experiences with humour, regret and acceptance, plumbing the depths of despair and soaring to the heights of joy.

The Daily Mail headline “The boy who wouldn’t die” was detested by Alby’s family. However, a small change to it illustrated Alby’s determination. He did not travel his road alone but was accompanied by his mother and stepfather, Lisa and Mark; his younger brother, Jimmy; and his grandparents. What happened to Alby had a profound effect on them all and each has their own special story, including the amusing tale of how Lisa and Mark met and the response to Mark’s declaration that he would run the London Marathon: “You’ve never done more than run for a bus!”

This is a story that will amaze and inspire. It is tinged with sadness but the overwhelming message is one of courage and the triumph of one very determined young man and his family.

The Chocolate Elephant Part 1

Putting Information Technology first and the business second is putting the cart before the horse.

In most organisations, there seems to be a disconnect between the business and Information Technology, and in some regards, IT is looked on as the silver bullet that can be used to resolve all problems and issues. This has occurred due to Information Technology becoming so embedded in organisations and being required for the execution of most business processes.

It should be noted that Information Technology is a tool used to enable the execution of a business process. It is an important tool, but nonetheless, it is only a tool.

Organisations need to shift the focus back to the business and ensure that the technology they are using fits in with the requirements of their business processes. This will ensure that businesses become more efficient and effective and that they are only using and being supported for the technology that they require. Only in very exceptional circumstances, should a business process be altered to fit in with Information Technology.

The Colours of Love

The Colours of Love is a real-life testimony on how a life should be lived and how it should not. It recounts my love for my parents, love for a woman that I loved more than my life, love for my daughter, friends, love for the countries where I lived. Love, crime and science-fiction-like experience, triggered by delusions and hallucinations, are interwoven in this narrative of life.

I wrote this book when I was 55 years old, as a culmination of my life. It recounts my utmost remorse for the things that I did, but I should not have done, and for things that I did not do, but I should have done. The consequences of my decisions resulted in extraordinary loss of property, physical and intellectual. I lost my share in five houses and one apartment; I lost my profession, my wife, my daughter, my social status and freedom. None of this was my desire. Why did this happen to me? I had all prerequisites to live a successful and wealthy life. My father was a medical doctor, my mother was a piano teacher; I was a medical doctor; my wife was a medical doctor. I had permanent residency permits in two countries, Sweden and Australia. However, I ended up in prison with almost nothing.

The book is written for adolescents who are just about to face challenges of their lives. It is also aimed at adults, as a mirror of how good or bad their lives are compared to a non-standard life.