The Bad Rabbit and his friends impart universal truths and simple wisdom on how to live one's life for children and their parents. These are individually presented through situations the Bad Rabbit and his friends find themselves in, which in turn can be humorous, loving, scary or profound. Although the Rabbit and his closest Rabbit confidants can be mischievous or downright naughty, there is always the constant thread of love and loyalty across all the friends. As we know, life can get a little bit too serious without a healthy dose of humour and the ability to laugh at ourselves.