Communicating Internally for Maximum Impact: A Middle Eastern Perspective

In Middle East region, ineffective communication in the workplace is one of the reasons why many companies lose their clients, in addition to excellent employees. A lot of the employees resign due to the miscommunication inside the organisations in the gulf region. Good communication skills help to reduce the barriers erected because of language and cultural differences. Internal communication should be understood and practised by all levels, including managers, supervisors and beginners.

This book offers practical and adaptive tools and techniques for upward communication—as well as across and downward communication—to inform and influence others no matter where they fit in the organisational chart. The book will recognise the impact of stress on communications and in return it will tell how to adjust for it, develop and demonstrate better listening skills, allow yourself to understand the importance of perceptions, and explore the communication style differences and learn to flex your own style.

Dr Ahmed Elshenawy obtained his PhD degree from Monarch Business School, Switzerland. He received a bachelor’s degree in accounting from University of Alexandria and a master’s degree from University of Wales UK.

Ahmed is a management instructor with more than ten years’ experience, specialised in management, business skills, banking, and communications behaviour. Ahmed has conducted several short professional courses for more than 1,200 participants especially to oil and gas, banks and services companies. Moreover, Ahmed has more than twelve years of experience as a senior manager in the Middle East market.