Self-promotion is crucial for authors as it helps them to connect with potential readers and increase the visibility of their book. Without self-promotion, it can be difficult for an author's book to gain exposure and reach its intended audience. By utilising various self-promotion strategies, authors can increase their chances of success and reach a wider readership. Here are some tips on ways to self-promote your book:

Create a website and social media presence:

Have a website and social media account dedicated to your book and author brand can help you connect with potential readers and promote your book. Use platforms like Twitter, Instagram, and Facebook to share updates about your book, post excerpts, and engage with your audience. Social media is an incredibly powerful tool in not only growing your books presences, but your own too. TikTok is a great tool for books- using the hashtag #booktok #fyp are great ways to bring attraction to your book.

Reach out to book bloggers and reviewers:

Book bloggers and reviewers can help spread the word about your book and give it exposure to a wider audience. Look for bloggers and reviewers who cover books in your genre and reach out to them to see if they would be interested in reviewing your book.

Host a book launch party:

Hosting a book launch party is a great way to get people excited about your book and give them a chance to meet you in person. You can invite friends, family, and local bookstores to the event.

Offer a free chapter or excerpt:

Giving readers a taste of your book can be a great way to get them interested in reading the full book. Consider offering a free chapter or excerpt on your website or on platforms like Amazon Kindle.

Attend book fairs and literary events:

Attending book fairs and literary events can be a great way to connect with other authors, readers, and industry professionals. These events can also provide opportunities for you to promote your book and sell copies.

Utilise Goodreads:

Goodreads is a great platform for authors to connect with readers and promote their books. Create an author profile, list your book, and participate in the Goodreads community. It’s a great way to build a readership base and increase your engagement..

Utilise Podcasts:

Podcasts can be a great way to promote your book, and you can reach a large audience. Look for podcasts that focus on your genre, reach out to the host, and see if they would be interested in having you as a guest.

Network with other authors:

Networking with other authors can be a great way to promote your book. Reach out to other authors in your genre and see if they would be interested in doing a joint promotion or exchanging book reviews.

Self-promotion can be a lot of work, but it's an important part of getting your book noticed. Remember to be consistent and persistent in your efforts, and don't be afraid to reach out to others for help. With these tips in mind, you can successfully promote your book and connect with readers.

Follow us on the platforms below to keep up with our new releases and content.

Facebook | Twitter | Instagram | Tiktok

You can submit your manuscript for review if you are an aspiring writer. Learn more about how to become an author with us here.