For many, writing a book or publishing may seem like the only difficult steps in the book publishing process. But there is more than that to make a book become popular among the masses and reach its target audience. One of the ways to market your book is through digital marketing.

It is the process of marketing your book online—using digital platforms with massive communities. With the technological breakthrough, the internet is now accessible to many across the globe. This has helped immensely in changing the way things work and how certain products are now sold with the help of the internet. We now have a complete marketplace where people sell and buy things.

Digital Marketing and Book Publishing:

With the invention of online marketplaces and with self-publishing becoming common, book marketing has changed. You can now promote your books online by devising digital marketing strategies on your own or by taking help from already established marketing companies.

If you are a new author and in the process of launching your book, we are here to help you understand what strategies you should use to effectively market your book. By following these tried and tested tips, you will be able to reach a maximum number of potential readers.

We have listed down 7 digital marketing tips for you. So, let’s take a closer look at the ways of digital marketing and self-promoting your own book.

1. Have Your Own Website:

By having your own website or blog, you can reach your target audience long before you launch your book. You will easily get connected to your potential readers by posting articles related to the genre of your book. This will help your website to come up in the search results when your target audience looks up for that topic. For instance, if your book is a fictional story about mental health, you can write and post articles related to scientific research about the importance of raising awareness for mental well-being.

Just before you launch your book, start giving away free books for honest reviews and arrange contests to get the attention of the online audience. This will help immensely in creating an online buzz about your book and will also help you reach your potential readers.

2. Have an Online Presence:

Another digital marketing strategy new authors can use is to have a strong online presence. What is meant by it is that as a novice author, you should keep posting your articles and blog posts on popular websites. As these websites already have a massive reach and a huge number of people visiting them, you can easily attract potential readers from there.

You can also become a member of books and readers’ forums and engage in discussions over there. By doing this, you will automatically market your book and make more people aware of the book you will be launching soon. Just remember to add the link to your website and other details in your article on other websites so people can check out your book and website.

3. Use Social Media:

As we are discussing digital marketing, how can we not mention the power of social media? If you want to attract traffic and loyal readers to your website, you should invest time in building long-lasting relationships. In turn, this will help you establish a successful business and career as an author.

The social media platforms like Facebook, Twitter and Instagram are some amazing mediums to get connected to your followers and talk to them about the book you are about to launch, the motive behind writing it, and other related things.

4. Get Reviews for Your Book:

A powerful digital marketing strategy to promote your book is to ask book reviewers and author blogs to review your book. You can send a copy of your book to reviewers. You can also take help from websites such as Goodreads—which allows books to be reviewed by its members before their launch. This way, you can get your book reviewed from authentic sources, which will further help you reach more potential readers.

5. Study Other Authors’ Work:

You can learn a lot by examining other people’s work. You can do the same for your book. Before you go ahead with the book launch, check what other popular authors in your genre have done that may look appealing and attractive to your target audience. Read their books, examine their titles, see how they have designed their cover pages—in short, draw inspiration from their books’ appearance.

Also, by reading the best books from your genre, you will become aware of the preferred writing style liked by the readers. You can then use these phrases in the description of your book on an online website to help your book reach more audience.

6. Use Book Recommendation Services:

Another powerful digital marketing strategy you can use to self-promote your book is to take the help of book recommendation services. Websites like Book Gorilla and Bookbub are used by many novice authors. These websites send emails to their subscribers on a daily basis and recommend books based on the subscriber’s choice.

To get your book listed for recommendations on such websites, you will have to put your book forward at half price or for free for a limited time. These book marketing companies are considered to bring a massive difference in the number of readers your book can attract.

7. Email Marketing:

The final tip we have for you to self-promote your book is via email marketing. This is an inexpensive way to market and promote yourself and your book. You only have to add the option of email signup on your website and then gather a list of potential readers from the traffic of your website. Through emails, you can personally keep in touch with your readers. This will help you develop a more personal relationship with your readers. You can sign up on Mailchimp for free and start adding readers and subscribers up to your mailing lists.
 

We hope these digital marketing strategies and tips will help you better understand how things work. Successfully self-promoting one’s book and touching the hearts of millions of readers is a dream of every novice author. Thus, it is important to make your utmost efforts in marketing your book. By using social media to its best can help you achieve your goals.

Besides the above strategies, you should also hone other skills pivotal for becoming a successful author, such as research skills, editing skills, and basic SEO. If you want to learn further about these, read this article here to better understand what else you need to know.

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